Brand Name Generator

A working framework for naming a business

Strong brand names usually come from one of four routes: an invented word, a metaphor, a compound of two real words, or a plainly descriptive phrase. Deciding the route first makes the shortlist far easier to judge.

Descriptive names are easy to understand and hard to own. Invented names are easy to own and need marketing to explain. Metaphors sit between the two, which is why so many established brands live there.

Score candidates on the boring criteria: can someone spell it after hearing it once, say it without hesitating, and find it in a search. A name that fails those three loses money quietly for years.

Frequently asked questions

Do you check domain availability?

No. There is no live lookup here, so availability is never implied. Check your registrar and trademark register separately.

What is the positioning line?

A short generated sentence showing how the name could be framed to your audience — a starting point for messaging, not a claim.

How do I get more invented names?

Set the approach to Invented and raise the creativity level.